AVAILABLE FOR WORK

Shopify Specialist

I help clients build and optimize professional storefronts

Michael Angelo Waje

Building clean, modern storefronts for a better user experience

Store Build & Redesign

Responsive Design

Speed Optimization

SEO & CRO Support

FEATURED PROJECTS

Have a Project in Mind?

Let’s build, improve and grow your storefront together.

SERVICES

Build

Clean, responsive Shopify stores with strong structure, product setup, and conversion-focused sections.

Set up Shopify store pages, navigation, collections, products, policies, and core store settings.

Create or improve storefront layouts so the store feels clean, professional, responsive, and easy to browse.

Organize product details, collection content, images, descriptions, metafields, SEO fields, and customer-facing product information.

Build clear menus, collection structure, page flow, and store organization so customers can find products easily.

Create or adjust Shopify sections with editable settings, responsive spacing, and brand-matched layouts.

Optimize

Improve SEO, product pages, visuals, store speed, layout flow, and the overall shopping experience.

Improve page titles, meta descriptions, headings, collection descriptions, product details, image alt text, and URL structure.

Refine product information, layout, review placement, trust elements, buttons, images, and content flow.

Improve section order, spacing, call-to-action placement, trust signals, and shopping flow to support better conversions.

Compress large images, improve file formats when needed, add useful alt text, and keep visuals clear without hurting quality.

Check loading issues, reduce unnecessary code or app impact where possible, and improve first-fold loading experience.

Support

Maintain stores through updates, app setup, layout fixes, troubleshooting, and ongoing improvements.

Update products, descriptions, images, collections, pages, banners, policies, and other store content.

Make careful Liquid, HTML, CSS, and basic JavaScript edits with AI guidance and manual testing.

Set up and adjust apps like reviews, email marketing, popup forms, analytics, pixels, and tracking tools.

Fix spacing, alignment, overflow, responsiveness, tablet/mobile issues, and section display problems.

Inspect theme, app, layout, tracking, or content issues and apply careful fixes without changing unrelated parts of the store.

How it works

WORKFLOW

STEP 01

Consult

Understand your goals, challenges, and needs

STEP 02

Strategy

Organize the right approach and plan

STEP 03

Build

Customize and implement the changes

STEP 04

Review

Refine details and deliver final result

STEP 05

Support

Ongoing updates and maintenance

CORE SKILLS

Technical Skills

Theme setup, store structure, code support, SEO details, and troubleshooting for e-commerce stores.

Customize theme sections, layouts, spacing, colors, buttons, and page structure to match the brand.

Read and adjust Liquid, HTML, CSS, and JavaScript with AI-assisted guidance and manual testing.

Install, configure, and adjust Shopify apps for reviews, email marketing, forms, tracking, and store features.

Improve product and collection SEO details, page titles, meta descriptions, headings, image alt text, and content structure.

Inspect layout, app, content, responsiveness, and theme issues, then apply careful fixes without changing unrelated parts.

Tools & Apps

Shopify tools, AI-assisted workflows, email marketing, forms, reviews, and tracking setup.

Use AI tools to support research, code inspection, troubleshooting, copy refinement, and safer implementation planning.

Use AI to speed up repetitive store tasks while manually reviewing, testing, and documenting the final work.

Manage products, collections, pages, navigation, metafields, discounts, files, apps, and store settings.

Set up newsletter forms, popup forms, welcome flows, basic email templates, and subscriber list organization.

Set up and check tools like Google Analytics, Meta Pixel, Microsoft Clarity, and basic tracking events.

Design & UX

Clean layouts, responsive sections, brand styling, and conversion-focused store experiences.

Create clean product-focused pages with clear sections, strong calls to action, trust elements, and organized content.

Adjust layouts for desktop, tablet, and mobile so sections remain readable, balanced, and easy to use.

Apply consistent colors, fonts, spacing, imagery, and visual direction based on the store’s brand style.

Build or improve sections that guide customers toward browsing, trusting the store, and taking action.

Improve product information, image placement, review display, trust badges, buttons, accordions, and content flow.

WORK EXPERIENCE

The Room 501

E-Commerce Specialist

June 16 - July 1, 2025

Built and customized a clean, minimalist Shopify store for a thrift fashion brand.

Responsibilities

  • Developed and structured a minimalist online store with a user-friendly layout
  • Customized theme code, configured metafields, and integrated essential Shopify apps
  • Improved mobile responsiveness and cross-browser compatibility
  • Optimized product images and trained the store owner to manage future updates

Result

Delivered a responsive, easy-to-maintain Shopify store ready for product launches and owner-led updates.

E-Commerce Specialist | Outsourced

June 7 – November 26, 2025

Improved and maintained the Shopify store through layout redesign, theme customization, app setup, product updates, and technical support.

Responsibilities

  • Redesigned key store sections to improve visual appeal, usability, and the shopping experience
  • Customized Shopify theme code using Liquid, HTML, CSS, and JavaScript
  • Configured apps, managed metafields, and supported promotional campaign setup
  • Posted and updated products from SellerCloud to Shopify
  • Resolved store issues and provided ongoing technical support

Result

Helped maintain a polished, responsive, and easier-to-manage Shopify storefront for ongoing product updates and promotions.

E-Commerce Specialist | Outsourced

June 5 – June 7, 2025

Supported quick Shopify store improvements through layout redesign and theme customization.

Responsibilities

  • Redesigned website layout and UI to improve visual appeal and user experience
  • Customized Shopify theme code using Liquid, HTML, CSS, and JavaScript

Result

Implemented design improvements that created a cleaner, more consistent, and more user‑friendly store experience.

Telecommunication Company

E-Commerce Specialist | Outsourced

May 24 – December 24, 2025

Managed and maintained multiple BigCommerce stores with a focus on layout improvements, page building, troubleshooting, and technical operations.

Responsibilities

  • Managed and maintained three BigCommerce stores
  • Built the Retail store in BigCommerce, aligned with company branding
  • Redesigned layouts based on stakeholder-approved mockups
  • Built and customized pages using Zeno Page Builder and widgets
  • Customized theme code using Stencil CLI, HTML, CSS, and JavaScript
  • Diagnosed and resolved issues across BigCommerce stores to ensure smooth functionality.
  • Managed forms using Jotform across multiple e-commerce stores for lead capture
  • Coordinated with third-party app providers and BigCommerce support

Result

Supported smoother multi-store operations by improving storefront layouts, resolving technical issues, and maintaining reliable e-commerce workflows.

Starlink Accessory Brand

E-Commerce Specialist | Outsourced

July 13 – July 20, 2025

Built and improved a WordPress/WooCommerce website for Starlink accessories with organized product listings, SEO-focused content, and responsive layouts.

Responsibilities

  • Built and improved a WooCommerce website for Starlink accessory products
  • Completed product listings with images, variants, pricing, titles, and product details
  • Created SEO-focused product descriptions using AI-assisted prompts
  • Added a custom “Downloads” tab for user guides and product manuals
  • Created product categories and applied tags to improve user navigation
  • Resolved layout, functionality, and responsiveness issues

Result

Improved product organization, content quality, and usability across a WooCommerce storefront for a specialized accessory catalog.

E-Commerce Specialist | Outsourced

June 30 – July 1, 2025

Designed a single-page website to showcase AI-powered CCTV products with clear specifications, product details, and brand-aligned visuals.

Responsibilities

  • Structured and designed a single-page layout for AI-powered CCTV solutions
  • Integrated product catalogs and technical specifications into the page layout
  • Edited the website to align with brand identity and improve user experience
  • Designed and optimized product images for clarity and consistency
  • Ensured mobile responsiveness and cross-browser compatibility

Result

Created a focused product showcase page that presented technical CCTV offerings in a clearer, more professional format.

Marine Tech Company

E-Commerce Specialist | Outsourced

May 24 – December 4, 2025

Supported Maropost store updates, promotional setup, app integrations, and email automation for an e-commerce brand.

Responsibilities:

  • Customized theme layout, styling, and storefront functionality
  • Integrated essential apps and plugins to support store operations
  • Created and configured discount rules for promotional campaigns
  • Set up SmartrMail email automation to support customer engagement

Result

Helped streamline Maropost store operations with cleaner promotions, improved functionality, and automated email engagement.

eBay - Scuba Choice

E-Commerce Specialist | Outsourced

December 1 – December 5, 2025

Created responsive, brand-aligned eBay product listing layouts to improve product presentation and customer trust.

Responsibilities

  • Developed HTML/CSS product descriptions for eBay listings
  • Aligned listing layouts with brand identity and visual standards
  • Implemented responsive layouts for desktop, tablet, and mobile devices
  • Troubleshot styling issues to improve cross-browser consistency

Result

Improved eBay listing presentation with responsive, polished layouts designed to build trust and support clearer product browsing.

E-Commerce Specialist | Outsourced

July 23 – July 27, 2025

Created and optimized an Amazon Storefront for a BBQ grill brand, focusing on brand presentation, product visibility, and storefront consistency.

Responsibilities

  • Created and customized Amazon Storefront to align with brand identity and product strategy
  • Designed and edited product and category images for visual consistency
  • Listed and optimized products to improve storefront presentation and discoverability

Result

Delivered a more cohesive Amazon Storefront that improved product presentation and support clearer product browsing.

Much of my experience comes from outsourced and white-label projects, where client and brand names, and project details may remain confidential. Please see the Featured Projects above for selected examples of my work.

ABOUT ME

I’m Micko, a Shopify specialist who turns complex store tasks into clear, organized, and reliable customer experiences.

My background in IT and hands-on work across Shopify, BigCommerce, and WordPress help me bridge the gap between how a store looks and how it actually works. I value continuous learning and stay current with practical tools, platform updates, and better ways to improve store experiences.

I understand Shopify’s theme architecture and use AI-assisted tools to support coding, research, content organization, and repetitive store tasks. I review and test each change for accuracy, responsiveness, and compatibility before delivery.

FREQUENTLY ASKED QUESTIONS

I work with Shopify, BigCommerce, WordPress, and WooCommerce for store setup, product management, theme customization, and ongoing support.

Yes. I can update layouts, fix sections, improve product pages, adjust styling, and make small theme code changes.

Yes. I can help add and organize products, collections, images, descriptions, variants, SEO details, pages, navigation, policies, and basic store settings.

Yes. I can improve your store’s layout, spacing, colors, sections, navigation, mobile responsiveness, and overall customer flow to make it cleaner and more brand-aligned.

Yes. I can help install and configure apps, plugins, payment tools, marketing tools, forms, reviews, and other store features.

I communicate clearly through email and chat so project decisions and updates are documented. I can also join scheduled calls when discussion or confirmation is needed.

Yes. I can help with regular updates, product uploads, store maintenance, bug fixes, and admin support.

I use AI-assisted tools to speed up research, coding, troubleshooting, and repetitive tasks, but every change is manually reviewed and tested before it’s delivered. AI supports my workflow, it doesn’t replace the review and expertise behind the final result.

Every project is different, so pricing depends on the scope, platform, and requirements. Rates start at $8/hr depending on the task. Feel free to get in touch for a custom quote based on your needs.

Yes. I’m available for both one-time projects and ongoing support, including store management, product updates, and long-term e-commerce assistance.

LET'S CONNECT

Have a project in mind or need help with your store? Send me a message and I’ll get back to you as soon as possible.